Area Report for Board of Trustees

Dashboard: April 2019

Media Coverage

Links to the following articles are available in the Highline in the News section.

Coverage where Highline College is primary or significant focus:

• “Seattle Southside Chamber’s ‘State of Our Schools’ Event” — The B-Town Blog, 04/30/19 [Video of President Mosby’s April 26 presentation at the Seattle Southside Chamber of Commerce luncheon]
• “Registration Open for Native Student Success Summit at Highline College” — Auburn Reporter, 04/24/19
• “Registration Open for Native Student Success Summit at Highline College” — Kent Reporter, 04/24/19
• “Highline College Presents Unity Through Diversity Week” — Auburn Reporter, 04/15/19
• “Highline College Presents Unity Through Diversity Week” — Kent Reporter, 04/15/19
• “Vakharia Named All-Washington Scholar” — Northwest Asian Weekly, 04/15/19
• “Unity Through Diversity Week Will Be April 22-26 at Highline College” — Waterland Blog, 04/12/19

Coverage where Highline is a secondary focus or has a significant mention:

• “STEM Exploration Night Connects Thousands With Career Pathways and Hands-On Activities” — Federal Way Mirror, 04/03/19 [Article mentions Highline College as one of the booth participants.]
• “South King County Schools Falling Short in Preparing Students for College, Careers, Report Says” — The Seattle Times, 04/01/19 [Article on the Road Map Project Report includes this mention of Highline: “At least one college is making it easier for students to get started on a degree by trying to avoid diverting students to remedial education if they don’t need it, Ryan said. Highline College, a community college in Des Moines, no longer relies on placement tests to determine if a student needs remedial classes. Instead, Highline reviews high-school transcripts, or just lets students decide for themselves if they need remediation.”]

Coverage of Highline current and future students, alumni and employees:

• “Union Gospel Hosts Makeover Event for 50 Recovering Men at Burien Facility” — The B-Town Blog, 04/17/19 [Anthony Were participated in the event and has plans on attending Highline.]

Note: Campus events and athletics also receive coverage, but are usually not included in this recap.

Advertisements

Bus Advertising

Starting April 8, we began running a number of both external and inside display ads on King County Metro buses. The campaign runs through July 28.

Purpose: General awareness, increase admissions.

High School Geofencing Campaign

We continued our geofenceing campaign of all 15 high schools in our service area with digital ads. Campaign delivers display ads to anyone with a web-enabled mobile device and location service on, within the boundaries of each school. The current campaign runs through May, 2019.

Purpose: General awareness among high school students, increase enrollment among students about to graduating from high school.

NCM Theater ads

We continue to run our 15 second on-screen, pre-trailer ad in four area theaters: Auburn 17, Century Federal Way, Kent Station 14, and Southcenter 16. Campaign ends June 30.

Purpose: General awareness, increase admissions.

NCM Digital component

We also continue to run multiple web display ads to complement the in-theater ads. The ads appear on mobile and desktop devised of those who have visited the above four theaters with their mobile device’s location service turned on. Campaign ends June 30.

Purpose: General awareness, increase admissions. 

In-School Posters

We continued to display large (3’x4’) posters in 13 high schools in our service area. The posters are placed in high-traffic areas and promote the degree and certificate options available at Highline. The campaign runs through June 31.

Purpose: General awareness among high school students, increase enrollment among students about to graduating from high school.

La Raza Spanish Language Newspaper

Half-page ad in the April 16, quarterly education edition, Progresa

Purpose: General awareness, increase admissions.

Snapchat

Ten-second interstitial ad targeting only those using Snapchat in our surrounding area codes. Campaign ran March 27 – April 10.

Purpose: General awareness, increase admissions.

Events

Off Campus

Kent Meridian — 30
Rainier Beach HS Career Day — 150
KentRidge HS Presentation — 20
Emerald Downs Native Career Day Middle School — 100
Emerald Downs Native Career HS — 150
Foster HS Career Fair — 300
Muckleshoot College Career Day — 200
Franklin HS Career Day — 250
West Seattle HS Career Day — 300

On Campus

AVID Pacific Middle School — 55
AVID FCMS — 40
AVID Big Picture Middle School — 45
Thomas Jefferson HS — 26
Kent Meridian HS — 30
Kent Ridge Refugee Group — 35

Report submitted May 08, 2019, by Vice President Josh Gerstman.