Area Report for Board of Trustees

Dashboard: February and March 2019

Media Coverage

Links to the following articles are available in the Highline in the News section.

Coverage where Highline College is primary or significant focus:

• “Teaching, Training Tomorrow’s Leaders, Workers” — Auburn Reporter, 3/27/19 [Guest editorial by Highline President Mosby, Green River President Johnson, and Renton Technical President McCarthy]
• “Teaching, Training Tomorrow’s Leaders, Workers” — Kent Reporter, 3/27/19 [Guest editorial by Highline President Mosby, Green River President Johnson, and Renton Technical President McCarthy]
• “Highline College Student From Kent Honored As All-Washington Scholar” — Kent Reporter, 3/21/19
• “Kent’s Vaishali Vakharia Honored As All-Washington Scholar” — I Love Kent blog, 3/21/19
• “Highline College’s Student Poetry Contest Yields 10 Finalists From 106 Entries” — Auburn Reporter, 3/18/19
• “Alyssa Konopaski of Des Moines Wins Highline College Poetry Contest” — Waterland Blog, 3/18/19
• “106 Poems Yield 10 Finalists in Annual Poetry Contest: Free Events, Celebration of Winners Coming in April at Highline College” — Westside Seattle, 3/18/19
• “Cherry Blossoms Are in Full Bloom at Highline College” — Westside Seattle, 3/18/19
• “College Students on Front Line of Cyberattacks” — Auburn Reporter, 3/13/19
• “College Students on Front Line of Cyberattacks” — Kent Reporter, 3/13/19
• “Highline Searches for Next Distinguished Alumnus” — Federal Way Mirror, 3/1/19
• “Highline College Searches for Next Distinguished Alumnus” — Auburn Reporter, 2/27/19
• “Highline College Provides Urban Agriculture and Food Security Training to Immigrant Communities and Youth” — Department of Natural Resources and Parks Blog, 2/12/19
• “Highline College Students Celebrate the Snow on Campus” — Westside Weekly, 2/6/19

Coverage where Highline is a secondary focus or has a significant mention:

• “City Manager’s Weekly Report for Week Ending March 22, 2019: Soundside Alliance” — Normandy Park Blog, 3/26/19 [Article mentions Highline as partner in Soundside Alliance and notes that Rich Shockley gave presentation about history of the organization.]
• “Crime, Homelessness Focus of Federal Way Mayor’s State of the City” — Federal Way Mirror, 3/8/19 [Article includes information about the Federal Way higher education center: “Ferrell also touched on other issues important to the public, such as the university initiative, which would bring a joint campus of Highline College and University of Washington-Tacoma to Federal Way, nicknamed “The HUB.” The city has been working with partners at Federal Way Public Schools, Highline College and UW-Tacoma to launch the higher education facility in the city. He thanked 30th Legislative District Reps. Mike Pellicciotti and Kristine Reeves for helping Highline College get $500,000 for this project, however an opening date for the UW Federal Way campus has yet to be announced.”]
• “Mirror Announces Best of Federal Way Winners” — Federal Way Mirror, 3/7/19 [Highline College placed second in the Educational Facility category.]
• “Explore, Learn and Prepare at Third Annual STEM Exploration Night” — Federal Way Mirror, 3/4/19 [Article mentions Highline as one of the higher education institutions that had participated in the event.]
• “US Education Fair Opens With Choice of 22 Institutions” — Borneo Bulletin, 2/27/19 [Article lists Highline as one of the 22 institutions participating.]
• “Examination of Dead Gray Whale in Longbranch Reveals Malnutrition and Previous Killer Whale Attack” — Cascadia Research Collective, 2/26/19 [Article mentions that Highline’s MaST Center is assisting in the examination and will help coordinate recovery of the skeleton.]
• “Dead Marine Mammal Found on Beach at Three Tree Point Monday” — The B-Town Blog, 2/18/19 [Article includes information on how Highline’s MaST Center works with federal and state agencies to respond to stranded and deceased marine mammals.]

Coverage of current and future Highline students, alumni and employees:

• “Environmental Lab Scientist Enjoys Solving Problems” — Federal Way Mirror, 3/8/19 [Article features Highline alum Monica Herbert: “I studied environmental engineer in Colombia after I moved to the U.S. I enrolled in ESL classes at Highline College for two years …”]
• “Young Computer Whiz Tackles Cybersecurity With Unique Program” — Northwest Asian Weekly, 2/7/19 [Article features Chumnith Udom who “plans to transfer to Highline College in Des Moines, where he will work toward a bachelor’s degree in network security and administration.”]

Note: Campus events and athletics also receive coverage, but are usually not included in this recap.

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High School Geofencing Campaign

We continued our geofenceing campaign of all 15 high schools in our service area with digital ads. Campaign delivers display ads to anyone with a web-enabled mobile device and location service on, within the boundaries of each school. The current campaign runs through May 2019.
Purpose: General awareness among high school students, increase enrollment among students about to graduating from high school.

NCM Theater ads

We continue to run our 15 second on-screen, pre-trailer ad in four area theaters: Auburn 17, Century Federal Way, Kent Station 14, and Southcenter 16. Campaign ends June 30. Purpose: General awareness, increase admissions.

NCM Digital component

We continue to run multiple web display ads to complement the in-theater ads. The ads appear on mobile and desktop devises of those who have visited the above theaters with their mobile device’s location service turned on. Campaign ends June 30. Purpose: General awareness, increase admissions.

In-School Posters

Starting February 15, we began displaying large (3’x4’) posters in 13 high schools in our service area. The posters are placed in high-traffic areas and promote the degree and certificate options available at Highline. The campaign runs through June 31. Purpose: General awareness among high school students, increase enrollment among students about to graduating from high school.

YouTube pre-role video ad

Starting February 21, we began running a 15 second pre-role video ad targeting potential students in our service area. Purpose: General awareness, increase admissions. Campaign ends March 31.

Kent Reporter 2019 Residents Guide

Half-page ad in the February 15 Kent Reporter Residents Guide insert. Purpose: General awareness, increase admissions.

La Raza Spanish Language Newspaper

Half-page ad in the February 22, quarterly education edition, Progresa. Purpose: General awareness, increase admissions.

Events

Off Campus

Rogers HS workshop — 30
Tahoma high school college night — 130
Renton HS FASFA/WAFSA — 50
Evergreen HS senior info day — 23
Lindberg college/trade fair — 200
Art institute Fair — 150
Career College fair Fife — 200
UW College Bound Conference — 300

On Campus

Senior Signing Day — 350
Columbia Middle School AVID — 35
Pacific Middle School — 60 (Group 1)
Pacific AVID — 60 (Group 2)
Big Picture School — 40
Totem Middle school — 300

Report submitted by Vice President Josh Gerstman.