Area Report for Board of Trustees

Dashboard: July and August 2018

Media Coverage

Links to the following articles are available in the Highline in the News section.

Coverage where Highline College is primary or significant focus:

• “New Presidents or Provosts” — Inside Higher Ed, 8/3/18 [Article includes John Mosby as next president of Highline.]
• “On the Move: John Mosby” — Diverse Issues in Higher Education, 7/30/18
• “Bringing a Global Perspective Home” — Federal Way Mirror, 7/30/18 [Article was written by Highline’s Jenn Ritchey; it also appears on Highline’s website as part of the Highline Voices series.]
• “How You Can Help Students With Special Needs Find a Place in College” — The Seattle Times, 7/27/18 [Article includes information on Highline’s ACHIEVE program.]
• “Highline College Welcomes New President John Mosby” — Auburn Reporter, 7/26/18
• “Highline College Welcomes New President John Mosby” — Kent Reporter, 7/26/18
• “Fun for the Whole Family in Seattle Southside” — “Seattle Refined” on KOMO TV 4, 7/26/18 [Program recommended Highline’s MaST Center as a top spot to visit this summer. Approximately the first 90 seconds of the 3-minute segment is about the MaST.]
• “Highline College Welcomes New President John Mosby” — Federal Way Mirror, 7/20/18 [Article and photo appear online and on the front page of the paper’s print edition.]
• “Engaging Students in Underwater Technology and ROVs” — Clearing magazine, 7/18/18 [Article was written by Jessica Lotz, an AmeriCorps member working at the MaST Center.]
• “Kent’s Kachmarik Among Award Winners at Highline College” — Kent Reporter, 6/28/18

Coverage where Highline is a secondary focus or has a significant mention:

• “Whatcom Community College Awarded $770K in Aerospace and Healthcare Grant Funding” — Bellingham Business Journal, 8/7/18 [Article includes information about Highline partnering with WCC on hospital employee education and training grant project.]
• “Highline Medical Center Celebrates 60th Anniversary With Teddy Bear Clinic” — B-Town Blog, 7/20/18 [Article includes mention and photos of Highline College nursing students providing check-ups to stuffed animals.]
• “Sound Transit Rail Stations Could Help Solve Our Housing Crisis” — The Seattle Times, 7/13/18 [Opinion piece talks about new light-rail stations, including the one at Highline College, and the opportunity to create “vibrant, mixed-use community around the station.”]
• “Malware Alert: Soldiers Educate Tomorrow’s Cyber-Security Experts” — Defense Visual Information Distribution Service, 7/11/18 [Article talks abouty the International Collegiate Cyber Defense Invitational at Highline.]

Coverage of Highline students, alumni and employees:

• “Accessibility at the Enterprise Level: Searching for a Cohesive Voice Within a Fractured Ecosystem” — Educause Review, 8/6/18 [Highline’s Tim Wrye collaborated on the article.]
• “Special Olympics Highlight the Power and Joy That Come With Inclusion and Acceptance” — Westside Seattle, 7/6/18 [Article includes information on Devon Adelman and mentions she graduated from Highline College.]
• “Paddling for Gold: Seattle’s Devon Adelman Goes from White House to Special Olympics Ambassador” — The Seattle Times, 6/29/18 [Both the article and accompanying video mention that Devon Adelman graduated from Highline College.]

Note: Campus events and athletics also receive coverage, but are usually not included in this recap.

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NCM Theater ads

On July 13 we began running our new 15 second on-screen, pre-trailer ad in four area theaters: Auburn 17, Century Federal Way, Kent Station 14, and Southcenter 16.
Purpose: General awareness, increase admissions.

NCM Digital component

On July 13 we also began running multiple web display ads to complement the in-theater ads. The ads appear on mobile and desktop devised of those who have visited the above four theaters with their mobile device’s location service turned on.
Purpose: General awareness, increase admissions.

Federal Way Mirror

July 6, “Place the Face” quarter-page ad featuring Dr. Mosby.
Purpose: General awareness of Dr. Mosby as Highline’s new president.

Pac Highway Billboards

On July 27 we started running two billboards on Pac Highway. Once North of the college (just South of Sea-Tac) and the other South of the college (near Fred Meyer).

Events

Off Campus

None

On Campus

Summer school programs from Highline School districts — 170
Safe place to play Community event — 60
Special Olympics Team USA tryouts — 30
Community Pick up Soccer — 30-40 people weekly
Soccer Course — 28

Report submitted by Vice President Lisa Skari, Ed.D.