Area Report for Board of Trustees

Dashboard: September and October 2018

Media Coverage

Links to the following articles are available in the Highline in the News section.

Coverage where Highline College is primary or significant focus:

• “Altmayer Elected to National Board of Community College Trustees” — Auburn Reporter, 10/31/18
• “Free Job Fair Comes to Highline College on Oct. 23; More Than 50 Employers Expected” — Auburn Reporter, 10/17/18
• “Free Job Fair Comes to Highline College on Oct. 23; More Than 50 Employers Expected” — Kent Reporter, 10/17/18
• “Kent’s Project Feast Brings People Together Through Food” — KCPQ Channel 13, 10/16/18 [Segment (2 minutes 12 seconds) aired during the 7 a.m. broadcast of “Q13 News This Morning.” The story mentions that Project Feast participants earn credit through Highline College.]
• “Free Job Fair at Highline College Will Be Tuesday, Oct. 23” — Waterland Blog, 10/15/18
• “Free Talks to Mark Indigenous Peoples Day at Highline College” — Auburn Reporter, 10/04/18
• “Free Talks to Mark Indigenous Peoples Day at Highline College” — Kent Reporter, 10/04/18
• “LGBTQIA Week Provides Support, Raises Awareness at Highline” — Federal Way Mirror, 10/04/18
• “Covington Resident Picked As Highline College Vice President” — Federal Way Mirror, 10/03/18
• “Learning Can Be Challenging and Rewarding” — Federal Way Mirror, 10/03/18 [Article was written by Highline’s Shana Friend; it also appears on Highline’s website as part of the Highline Voices series.]
• “LGBTQIA Week Provides Support, Raises Awareness at Highline College” — Auburn Reporter, 10/03/18
• “LGBTQIA Week Provides Support, Raises Awareness at Highline College” — Kent Reporter, 10/03/18
• “Highline College Offers Alternative to Columbus Day Celebration” — Westside Seattle, 10/02/18
• “Covington Resident Picked As Highline College Vice President” — Covington/Maple Valley Reporter, 9/28/18
• “LGBTQIA Week Will Provide Support, Awareness at Highline College Oct. 8-12” — I Love Kent blog, 9/25/18
• “LGBTQIA Week Will Provide Support, Awareness at Highline College Oct. 8-12” — The Waterland Blog, 9/25/18
• “Other Notable Appointments” — The Chronicle of Philanthropy, 9/21/18 [Article includes Josh Gerstman as new vice president at Highline.]
• “Josh Gerstman Chosen As Vice President for Highline College” — I Love Kent blog, 9/17/18
• “Josh Gerstman Chosen As Vice President for Highline College” — The Waterland Blog, 9/17/18
• “Gerstman Chosen As Vice President at Highline College” — Auburn Reporter, 9/17/18
• “Gerstman Chosen As Vice President at Highline College” — Kent Reporter, 9/17/18
• “Federal Way Chamber to Present Impact Awards at Annual Gala” — Federal Way Mirror, 9/17/18 [Highline College will be one of the three businesses honored.]

Coverage where Highline is a secondary focus or has a significant mention:

• “Dick’s Closer to Opening No. 7 — in Kent” — Seattle Daily Journal of Commerce, 10/24/18 [Article includes this mention of Highline: “Donovan said about half of the 50 positions have been filled — including several students from Highline College who are taking advantage of Dick’s scholarship program. Starting pay is $14 an hour and working students can also earn up to $25,000 in scholarships over four years.”]
• “City Council Hears Why Des Moines Police Let Suspect Go” — Waterland Blog, 10/21/18 [Article includes a photo and mention of Dr. John Mosby: “The mayor introduced new Highline College President John Mosby, who told the Council he now lives in Des Moines and is enjoying his new career at Highline. He became Highline’s seventh president in July.”]
• “City Seeks Candidates for an Advisory Committee and More Community News…” — Renton Reporter, 10/18/18 [Article includes section, “Job Fair Coming to Highline College,” with details of event.]
• “Save the Date for Community Presentation and More Community News” — Covington/Maple Valley Reporter, 10/17/18 [Article includes section, “Job Fair Coming to Highline College,” with details of event.]
• “Here’s Where to Celebrate Indigenous Peoples’ Day Around Seattle” — The Seattle Times, 10/08/18 [Article includes a mention of Highline’s celebration with a link to our website.]
• “Transitions: Other Top Administrators” — The Chronicle of Higher Education, 10/04/18 [Article includes Josh Gerstman as new vice president at Highline.]
• “Colleges With the Greatest Racial and Ethnic Diversity” — The Chronicle of Higher Education, 8/19/18 [Highline College was named among the top 10 most diverse public four-year institutions in the nation, as reported by the Chronicle of Higher Education’s 2018 index rankings. The diversity index indicates on a scale of 1 to 100 the probability that any two students at an institution are from different racial or ethnic groups. Highline was ranked at number 5 with a diversity index of 81.9.]

Note: Campus events and athletics also receive coverage, but are usually not included in this recap.

Advertisements: October

NCM Theater ads
We continue to run our updated 15 second on-screen, pre-trailer ad in four area theaters: Auburn 17, Century Federal Way, Kent Station 14, and Southcenter 16.
Purpose: General awareness, increase admissions.

NCM Digital component
We also continue to run multiple web display ads to complement the in-theater ads. The ads appear on mobile and desktop devised of those who have visited the above four theaters with their mobile device’s location service turned on.
Purpose: General awareness, increase admissions.

LaRaza
Half-page ad in October 12 Education edition (Progresa).
Purpose: General awareness of the opportunities available at Highline.

Pandora
Combined display, audio and video ad campaign. Started October 21 and runs through December 21, 2018.
Purpose: Promote degree and certificate options and reminder of winter quarter start date.

Advertisements: September

NCM Theater ads
We continue to run our updated 15 second on-screen, pre-trailer ad in four area theaters: Auburn 17, Century Federal Way, Kent Station 14, and Southcenter 16.
Purpose: General awareness, increase admissions.

NCM Digital component
We also continue to run multiple web display ads to complement the in-theater ads. The ads appear on mobile and desktop devised of those who have visited the above four theaters with their mobile device’s location service turned on.
Purpose: General awareness, increase admissions.

Seattle Thunderbirds Fan Guide
Quarter-page ad in the September 14 Seattle Thunderbirds Fan Guide.
Guide was inserted in the Kent, Renton, Auburn, and Covington/Maple Valley/Black Diamond Reporters
Purpose: General awareness, increase admissions.

Pac Highway Billboards
We continued to display two billboards on Pac Highway through September 14. Once North of the college (just South of Sea-Tac) and the other South of the college (near Fred Meyer)

Events

Off Campus: October
Bethel School District College Fair – 150
Puget Sound Skills Center College Fair – 100
Lakes High School College Fair – 40
Pacific Middle School – 60
Rainier Vista Boy and Girls Club Career and College Fair – 70
Tyee High School Financial Aid Night – 20
ABE/ESL fair at Highline College – 60
Thomas Jefferson Financial Aid Night – 8
Kent-Meridian High School Financial Aid Night/College Fair – 45
Kentridge High School Financial Aid Night – 30
Life After High School Federal Way District College Fair – 200
TAF @Saghaline – 240
Kent Phoenix Academy – 100
UPRISE Pacific Islander – 400

On Campus: October
LGBTQ Fair Highline College – 50
College Athletics Info Night – 60

Off Campus: September
Washington Puyallup Fair – 40
High School Counselors Fall – 10
Puyallup School District Planning Night – 100
Senior Night John F. Kennedy School – 70
College and Career Night Franklin Pierce – 150
Rainier Beach High School College Fair – 250
New Holly College Fair – 10
Career and College Fair Columbia Jr High – 40
Para los Niños Parent Presentación – 12
Kent-Meridian Lunch Tabling – 150

Community Meetings: September
HATS Breakfast Meeting at Centro Rendu – 20
Federal Way Youth Action Team – 15

Report submitted by Vice President Josh Gerstman.