Area Report for Board of Trustees

Dashboard: November 2018

Media Coverage

Links to the following articles are available in the Highline in the News section.

Coverage where Highline College is primary or significant focus:

• “Cambodian Refugee Saovra Ear Named Interim VP at Highline College” — Northwest Asian Weekly, 11/26/18
• “Newsmakers” — Community College Daily, 11/25/18 [Article mentions Saovra Ear has been named interim vice president at Highline College.]
• “Transitions” — The Chronicle of Higher Education, 11/21/18 [Article mentions Saovra Ear has been named interim vice president at Highline College.]
• “Scenes From MaST Center’s Recent ‘Squid-A-Rama 18’” — Waterland Blog, 11/19/18
• “Black Scholars Find Support, Success in Highline College Pilot Program” — The Seattle Times, 11/16/18 [Story also appeared in the Nov. 18 print edition on the front page of the local section with the headline, “Black Students at Highline College Excel, Thanks to ‘Unity’ Program.”]
• “Highline College Hosts Black and Brown Male Summit on Saturday” — Auburn Reporter, 11/15/18
• “Highline College Hosts Black and Brown Male Summit on Saturday” — Kent Reporter, 11/15/18
• “Kent Man Named Interim Vice President at Highline College” — Kent Reporter, 11/14/18
• “Helping Immigrants Live Their American Dream” — Federal Way Mirror, 11/02/18 [Article was written by Highline’s Cheryl Cariño-Burr; it also appears on Highline’s website as part of the Highline Voices series.]

Coverage where Highline is a secondary focus or has a significant mention:

• “Giving Thanks: Stories of Inspiration and Hope During the Holidays” — PIX 11 TV (New York City), 11/25/18 [Interview with John Bunn, who was the keynote speaker at the 2018 Black and Brown Male Summit. During the interview (at approx. 6 min. 45 seconds), Bunn mentioned he had recently spoke at Highline College.]
• “United Way’s One-Stop ‘Hub’ to Help College Students” — The Seattle Times, 11/05/18 [Editorial mentions that Highline’s campus is one of six to host United Way’s Benefits Hub program.]

Coverage of Highline students, alumni and employees:

• “Girl Scout Gold Award Winner Alyissa Castle-Lloyd Helps Others Get Running Start” — Waterland Blog, 11/13/18
• “Rat City Roller Girls Ready to Rumble in 15th Season” — Seattle Weekly, 11/13/18 [Article reports on Tanya Powers as one of two new members of the Rat City Roller Derby league and mentions that she works at Highline College.]

Note: Campus events and athletics also receive coverage, but are usually not included in this recap.

Advertisements

High School Geofencing Campaign

Starting November 1, we began geofencing all 15 high schools is our service area with digital ads. Campaign will deliver display ads to anyone with a web-enabled mobile device and location service on, within the boundaries of each school.
Purpose: General awareness among high school students, increase enrollment among students just graduating from high school.
November Highlight: During the month of November, over 200 students who saw our ad on their phone visited campus, either Building 6, 8, 29 or 99.

NCM Theater ads

We continue to run our updated 15 second on-screen, pre-trailer ad in four area theaters: Auburn 17, Century Federal Way, Kent Station 14, and Southcenter 16.
Purpose: General awareness, increase admissions.

NCM Digital component

We also continue to run multiple web display ads to complement the in-theater ads. The ads appear on mobile and desktop devised of those who have visited the above four theaters with their mobile device’s location service turned on.
Purpose: General awareness, increase admissions.

Pandora

Combined display, audio and video ad campaign. Started October 21 and runs through December 21, 2018.
Purpose: Promote degree and certificate options and reminder of winter quarter start date.

Federal Way Mirror

Quarter-page ad in November 9 Salute to Veterans edition.
Purpose: General awareness and Thank You to those who have served in the military.

Burien Magazine

Half-page ad in Winter 2018 edition (mailed to all residents of Burien on November 27).
Purpose: General awareness and promotion of our five applied bachelor’s degrees.

Events

Off Campus

Kent Schools Fair – 100
College Con – 100
Kentridge HS – 120
Highline HS – 40
Tacoma School District – 50
Federal Way Schools – 50
Burien Library College Fair – 100
Fife High School Presentation – 20
Migrant Youth Summit – 200

On Campus

Black and Brown Summit – 350 youth, 150 adults local

Other

This #GivingTuesday we raised money for the Highline College Foundation’s Emergency Textbook Fund. Facebook received 16 donations totaling $641; through the email campaign, 20 people donated $1,355. Inspirus Credit Union started off our efforts with a generous $5,000 donation, which gave us a grand total of $6,996 raised.

Highline College Alumna Debra Entenman was elected for Legislative District 47 State Representative Pos. 1.

Report submitted by Vice President Josh Gerstman.