Area Report for Board of Trustees

Dashboard: December 2018

Media Coverage

Coverage where Highline College is primary or significant focus:

• “Highline College Opens Student Housing Near Campus” — Federal Way Mirror, 12/20/18 [Story also ran on the front page of the 12/21 print edition.]
• “Ribbon Cut Thursday for New Student Housing Building at Highline College” — Waterland Blog, 12/13/18

Coverage where Highline is a secondary focus or has a significant mention:

• “Seattle’s Project Feast Opens Doors for Immigrants and Refugees to Become Culinary Leaders” — Good Food Jobs blog, 12/04/18 [The article mentions Project Feast’s partnership with Highline.]

Coverage of Highline students, alumni and employees:

• “Federal Way Teen Awarded Boys & Girls Club Youth of the Year” — Federal Way Mirror, 12/21/18 [Article features Highline student Jaylen Green.]
• “Dick’s Drive-In Grand Opening in Kent Set for Wednesday” — Kent Reporter, 12/13/18 [Article mentions that Highline College President John Mosby would be one of the ribbon cutters at the celebration.]
• “Happy Birthday to Us – 11 Years Ago Today, the B-Town Blog Started Publishing!” — The B-Town Blog, 12/11/18 [In the article, blog founder Scott Schaefer notes that he “sought and received excellent business mentoring advice from Northwest marketing legend Larry Coffman, as well as one of the original founders of Starbucks – Zev Siegl, working then at the SBDC at Highline College.” He included a link to the SBDC.]
• “English Professor Peter Moe Seeks Whale Skeleton for Campus” — Response Magazine (Seattle Pacific University), 11/09/18 [Article wasn’t included in Nov. 2018 recap; includes this mention: “Moe will work with veteran whale assembler Rus Higley from Highline College to host a summer institute on campus, where students will articulate the skeleton by drilling holes, inserting rods, and hanging the bones from the ceiling with cables.”]

Note: Campus events and athletics also receive coverage, but are usually not included in this recap.

Advertisements

High School Geofencing Campaign

Campaign was paused for the month of December but resumed January 1, 2019

NCM Theater ads

We continue to run our updated 15 second on-screen, pre-trailer ad in four area theaters: Auburn 17, Century Federal Way, Kent Station 14, and Southcenter 16.
Purpose: General awareness, increase admissions.

NCM Digital component

We also continue to run multiple web display ads to complement the in-theater ads. The ads appear on mobile and desktop devised of those who have visited the above four theaters with their mobile device’s location service turned on.
Purpose: General awareness, increase admissions.

Pandora

Combined display, audio and video ad campaign. Started October 21 and ran through December 21, 2018.
Purpose: Promote degree and certificate options and reminder of winter quarter start date.

LaRaza

Half-page ad in December 21 Education edition.
Purpose: General awareness of educational opportunities available at Highline.

Events

Off Campus

Highline High School College App Completion – 10
FAFSA Night, Birch Creek Youth Center – 30

On Campus

23rd Annual High School Event – 45 administrators

Small Business Development Center (SBDC)

This quarter the SBDC served 89 unique business clients. Clients reported to us that they assembled $787,350 in new capital through both debt and equity infusion.

Report submitted by Vice President Josh Gerstman.