Area Report for Board of Trustees

The Institutional Advancement division is made up of the following groups: Communications and Marketing (CM), Outreach and Recruitment (OR), Grants and Government Relations (GGR), Foundation and Alumni Relations (FAR). IA is involved in many different areas on and off Highline’s campus, ranging from promoting our College at local high schools, assisting with writing grants for key programs and raising money for student support and special projects, or skillfully crafting advertisements to placement on or in wide array of medium such as busses, billboards and movie theaters.  Institutional Advancement is there to do just that: advance our institution. Our 2022-2023 reports to the board will focus on our goals and objectives identified in Institutional Effectiveness Reports (IE). The SBDC/Startzone and COE for Global Trade and Supply Chain Management also report through IA and updates on these programs and their goals will be shared periodically.

Core Theme 1: ACCESS

• CM welcomes new web designer/front end developer, Melodie Smith and hiring process has begun for new Communications Consultant II, both of which will help tremendously with our goal of re-working key web pages to be more inclusive by focusing on plain language standards.

Core Theme 2: LEARNING

• Grants Team has been working with Youth Re-engagement/High School Engagement Team, Federal Way Public Schools and Communities in Schools FW/Highline on the Regional Challenge Grant from WSAC to continue to address increase of direct enrollment from FWPS to HC.
• VP-IA continues to work with VPSS and Director of Learning Communities to launch Highline Promise Partnership (HC, HPS, NWEA and BAM) with funding from King County Promise to increase direct enrollment at Highline College from HPS.
• This Fall quarter the Foundation has seen a sharp increase in emergency support requests, and thus the funds awarded, from $21,000 in Fall ‘21 to $40,000 this Fall. We’re committed to researching how we can continue to support our students.

Core Theme 3: COMMUNITY

The Highline College Foundation will partner with at least 6 organizations to increase Highline’s presence in the community, to create opportunities for participants in annual Black and Brown Male, YELL and Native Success Summits, and to promote opportunities at Highline through community events.

• Outreach/Recruitment coordinated and led Highline’s participation at the Western Washington Fair in Puyallup (Sept. 18-24)
• Black and Brown Male Summit scheduled for Saturday, November 19, 2022
• The Foundation is a sponsor for upcoming events: St. Anne’s Hospital To Your Health Gala on 10/22 and Para Los Ninos Gala on 11/5
• Government Relations and IA organized a terrific tour of campus by members of Senator Patty Murray’s staff, represented the college at a number of public meetings, including a community update on King County Council member’s first in person monthly leaders roundtable, Sound Transit planning meeting, Highline Forum, Seattle Southside Mayors’ Forum, Greater Federal Way Chamber’s Economic Equity Report and ODMF Multicultural Village planning meeting. (September 20-30)

Division Honors and Achievements

• IA welcomes two new full-time employees, Rosa Garcia, Program Coordinator and three new student ambassadors to the Outreach/Recruitment team and
• IA also welcomes Melodie Smith, Web & WordPress Designer/Front-end Developer to the Communications and Marketing team.
• IA thanks Tom Park of COCM, the Campus View housing team along with Highline ISP and Student Life for reaching the milestone of exceeding the Fall 22 Occupancy Goal.
• IA recognizes the success of the Short Term Study Abroad Trip to Vietnam, led by Sam Kaplan, Center of Excellence for Global Trade and Supply Chain Management. Raechel Dawson, Associate Director of Communications and Public Information was able to join the trip and document the experience through social media and post trip articles.

Report submitted Oct. 7, 2022, by Vice President Josh Gerstman