Board of Trustees

Institutional Advancement furthers an awareness of and appreciation for Highline College by communicating with diverse constituencies, building and strengthening relationships and encouraging participation in and support of college programs and initiatives.
Institutional Advancement Division embraces its role to tell the Highline College Story through a variety of medium, including in person/face to face engagement, online/web/social media, print, and mass media to potential and current students, alumni, prospective and current donors, organizations, and community partners.
Our aim is to recruit more students to Highline College, support students as they persist in their education, celebrate with them as they earn degrees and credentials, engage with them as an active and dynamic alumni community, and share their success stories with the community to build sustainable support, tipped with waves of massive support to accomplish great projects in support of student success and strong community.

IA’s work:

• Engages the community and builds relationships to cultivate future students
• Recruits students
• Supports students as they persist in their education
• Celebrates with them as they earn degrees and credentials
• Engages with them as alumni
• Shares their stories
• Builds sustainable support

Dashboard: October

Website visits: 98,669

Advertisements: 6

Outreach inquiries: 48

Media mentions: 6

Graphic Design Projects for Campus: 48

Donations: $4,090.00

Number of gifts: 5

Alumni gifts: 0

Media coverage

Coverage where Highline College is primary or significant focus:

• “U.S. Dept. of Education awards Highline College $2.2 million competitive grant” –– The Waterland Blog, 09/30/2021
• “Highline wins federal grant to support students” ­­–– The Thunderword, 10/20/21

Coverage where Highline College is a secondary focus:

• “State Board to vote on 4 Bachelor of Applied Science degrees” –– The Suburban Times, 10/22/2021

Coverage of Highline current and future students, alumni and employees:

• “What the Afghan Wants to Say: Arezo’s Journey to America” –– Federal Way Mirror, 10/03/2021
• “Potentially disastrous’ data breach hits streaming site Twitch. Here’s how to protect yourself” –– The Seattle Times, 10/06/2021
• “Making departments diverse, equitable, and inclusive” –– Journal of Geoscience Education, 10/20/2021

Note: Campus events and athletics also receive coverage but are usually not included in this recap.

Advertisements

High School Geofencing

Geofencing digital display advertising campaign targeting all of the high schools in our service area.

Campaign runs all of September and October.  Purpose: Build awareness of Highline College to all high school students in our service area and encourage them to learn more about Highline before graduation from high school or enroll in our Running Start program.

YouTube

15 second pre-roll ad: Promotional video ad targeting 18- to 44-year-olds within our nine service area postal codes.  Run dates: Oct. 14 – Jan. 3.  Purpose: General promotion of Highline and awareness of winter quarter start date.

Theater Ads

15 second pre-roll video ad displayed on all screens prior to start of movie. Ad is shown at Century Federal Way 16, AMC Southcenter 16 and Regal Parkway Plaza 12.  Run dates: Oct. 18 – Jun. 26.  Purpose: General promotion of Highline and awareness of winter quarter start date. Ad will be updated throughout campaign.

Digital Display Ads

Bundled with theater ad campaign, digital display ads displayed throughout network of popular websites. Ads targeted only to our nine service area postal codes.  Run dates: Oct. 18 – Jun. 26.  Purpose: General promotion of Highline and our new Degree Pathways.

OTT (over-the-top) Streaming Media Services Ad

Bundled with theater ad campaign, 15 second video ad running across multiple streaming services, devices and apps such as Apple TV, Sling TV, Hulu, ESPN, MTV, MSNBC, ESPN, Comedy Central, and many others. Ad targeted only to our nine service area postal codes.  Run dates: Oct. 18 – Jun. 26.  Purpose: General promotion of Highline and awareness of winter quarter start date. Ad will be updated throughout campaign.

WestsideSeattle.com

Display ad with “run-of site” positioning on every page of this popular community news site.

Run dates: Oct. 26 – Jan. 21.  Purpose: General promotion of Highline and our new Degree Pathways.

Outreach

Meeting with the Muslim Youth Foundation to explore opportunities for partnerships

Meeting with schools councilors to address needs for outreach.  (Highline/Auburn, Federal Way SDs

Grants

Proposal Submitted:

Olson Foundation, $10,000 for Black & Brown, YELL and La Conferencia Summits

Proposal Funded:

Olson Foundation, $10,000 for Black & Brown, YELL and La Conferencia Summits

Report submitted October 27, 2021, by Vice President Josh Gerstman