Area Report for Board of Trustees
Institutional Advancement furthers an awareness of and appreciation for Highline College by communicating with diverse constituencies, building and strengthening relationships and encouraging participation in and support of college programs and initiatives.
Institutional Advancement Division embraces its role to tell the Highline College Story through a variety of medium, including in person/face to face engagement, online/web/social media, print, and mass media to potential and current students, alumni, prospective and current donors, organizations, and community partners.
Our aim is to recruit more students to Highline College, support students as they persist in their education, celebrate with them as they earn degrees and credentials, engage with them as an active and dynamic alumni community, and share their success stories with the community to build sustainable support, tipped with waves of massive support to accomplish great projects in support of student success and strong community.
IA’s work:
- Engages the community and builds relationships to cultivate future students
- Recruits students
- Supports students as they persist in their education
- Celebrates with them as they earn degrees and credentials
- Engages with them as alumni
- Shares their stories
- Builds sustainable support
Dashboard: September
- Website visits: 129,954
- Advertisements: 7
- Media Mentions: 2
- Graphic Design Projects for Campus: 26
- Donations: $53,269.89
- Number of gifts: 37
- Alumni Gifts: 9
IA Spotlight
The Printshop and Graphics Team. This month we salute the work of the Printshop (Dave Weber and Ron Lytle, student worker) and the graphics team of Kelly Wong and Cory Hiraiwa for responding to numerous requests by the college community for materials, flyers, posters, banners and more. You see examples of their work on campus from the new menu board for the Bistro to the posters in every building with safety information related to COVID-19. The Printshop has printed banners welcoming students back on campus that contribute to a positive and welcoming environment on campus. Thanks team!
Media Coverage
Coverage where Highline College is primary or significant focus:
- “Highline College in Des Moines to celebrate 60th year” –– Kent Reporter, 09/16/2021
Coverage where Highline College is a secondary focus:
- “Preparing native Papuans for becoming agents of change” –– Antara News, 09/05/2021
- “Weekend with the kids: Seattle Southside” –– The Seattle Times, 09/21/2021
- “Federal Way Higher Education Center to Open Next Week” –– South Sound Business, 09/22/2021
- “New higher education center, The Hub, opens in Federal Way” –– Federal Way Mirror, 09/27/2021
- “UWT Partner The Hub Opens” –– Tacoma Weekly News, 09/27/2021
Coverage of Highline current and future students, alumni and employees:
- “Linda L. Bondhus (Kilbourn) | Obituary” –– Kent Reporter, 09/17/2021
- “Minoru Yasui Justice Award: Bruce Lamb” –– University of Oregon School of Law, 09/17/2021
Note: Campus events and athletics also receive coverage but are usually not included in this recap.
Advertisements
Des Moines City Currents Magazine
Two-page promotional spread in the Fall, 2021 edition to celebrating Highline’s 60th anniversary. The spread was created in partnership with Colibri Northwest (the company that published Des Moines City Currents) and was free of charge. This edition was mailed out to all residents of Des Moines on September 7. Purpose: Build awareness of Highlines 60th anniversary and our contributions to the local community.
Burien Magazine
Full-page ad in Fall, 2021 edition. Mailed out to all residents of Burien on September 6. Purpose: Build awareness of Highlines 60th anniversary and our fall quarter start date.
High School Geofencing
Geofencing digital display advertising campaign targeting all of the high schools in our service area.
Campaign runs all of September and October. Purpose: Build awarness of Highline College to all high school students in our service area and encourage them to learn more about Highline before graduation from high school or enroll in our Running Start program.
YouTube
15 second pre-roll ad: General promotional video ad targeting 18- to 44-year-olds within our nine service area postal codes. Run dates: July 16 – Sep. 18. Purpose: General promotion of Highline and awareness of fall quarter start date.
Instagram/Facebook Stories
15 second interstitial ad targeting 16- to 34-year-olds within our nine service area postal codes. Run dates: August 18 – September 24. Purpose: General promotion of Highline and fall quarter start date
Instagram/Facebook Ad
Video ad targeting 17- to 34-year-olds within our nine service area postal codes who indicated highest level of education is high school or some college and interest in technology and/or computer science. Run dates: July 23 – Sep. 13. Purpose: Promote our Applied Bachelor’s Degree in Cybersecurity and Forensics
Snapchat
10 second interstitial ad: Ad targeting 16- to 30-year-olds within our nine service area postal codes with high school diploma and/or some college. Run dates: August 19 – September 24. Purpose: General promotion of Highline and awareness of fall quarter start date.
Outreach
Puyallup fair booth
On campus Student presentation 70 students
Life Church welcome back to school fair
HS information/view books drop offs 5 High School
Grants
Proposal Submitted: SBCTC Behavioral Health Workforce Capacity Building: $60,271
Proposal Funded: Highline College received notice on 9/27/2021 that we are recipients of Dept. of Ed Title III Strenghthening Institutions Grant. This is significant and congratulations to May Lukens, Project Director, Kari Cantey, Immediate past director of grants and the entire project team.
Report submitted September 29, 2021, by Vice President Josh Gerstman