Area Report for Board of Trustees
Institutional Advancement furthers an awareness of and appreciation for Highline College by communicating with diverse constituencies, building and strengthening relationships and encouraging participation in and support of college programs and initiatives.
Institutional Advancement Division embraces its role to tell the Highline College Story through a variety of medium, including in person/face to face engagement, online/web/social media, print, and mass media to potential and current students, alumni, prospective and current donors, organizations, and community partners.
Our aim is to recruit more students to Highline College, support students as they persist in their education, celebrate with them as they earn degrees and credentials, engage with them as an active and dynamic alumni community, and share their success stories with the community to build sustainable support, tipped with waves of massive support to accomplish great projects in support of student success and strong community.
IA’s work:
- Engages the community and builds relationships to cultivate future students
- Recruits students
- Supports students as they persist in their education
- Celebrates with them as they earn degrees and credentials
- Engages with them as alumni
- Shares their stories
- Builds sustainable support
| Dashboard | June | July | August |
| Website Visits | 119,512 | 87,058 | 96,143 |
| Advertisements | 15 | 6 | 6 |
| Graphic Design Projects for Campus | 26 | 17 | 28 |
| Media Mentions | 14 | 10 | 14 |
| Outreach Inquiries | 21 | 46 | 35 |
| Donations | $31,079.78 | $68,064.00 | $124,298.78 |
| Number of Gifts | 51 | 11 | 10 |
| Alumni Gifts | 8 | 0 | 0 |
Media coverage
JUNE
Coverage where Highline College is primary or significant focus:
- “Highline College honors Humboldt State University President as Distinguished Alumnus” –– Great Plains Press, 06/07/2021
- “Highline College honors Humboldt State University President as Distinguished Alumnus” –– The Waterland Blog, 06/07/2021
- “Highline College To Honor Humboldt State University President Dr. Tom Jackson With Distinguished Alumnus Award” –– The Seattle Medium, 06/09/2021
Coverage where Highline College is a secondary focus:
- “Local chambers of commerce to present PNW Economic Equity Summit” –– Kent Reporter, 06/15/2021
- “New Higher Education Center Coming to Federal Way” –– South Sound Business, 06/17/2021
- “To fix inequities, community colleges should quit requiring remedial classes, South King County report says” –– The Seattle Times, 06/23/2021
- “To fix inequities, South King County report recommends community colleges stop requiring remedial classes” –– The Spokesman-Review, 06/23/21
- “Whale skeleton will be star attraction at children’s museum” –– The Daily Herald, 06/27/2021
Coverage of Highline current and future students, alumni and employees:
- “Seattle’s Moore Theatre’s formerly segregated entrance serves as a catalyst for ELEVATE show” –– The Seattle Times, 06/08/2021
- “Leslie Fountain Williams Named as New VP of Finance and Administration at Centralia College” –– The Chronicle, 06/11/2021
- “Graduating with gratitude: Federal Way’s class of 2021 reaches the finish line” –– Federal Way Mirror, 06/14/2021
- “Ask The Experts: Best Delta Debit Credit Card” –– WalletHub, 06/18/2021
- “Some 24 native Papuan Students depart for US Rhode Island” –– AntaraNews.com, 06/21/2021
- “Mary Gutierrez named chancellor at UNM-Taos” –– UNM Newsroom, 06/23/2021
JULY
Coverage where Highline College is primary or significant focus:
- “Des Moines Legacy Foundation establishes art scholarship at Highline College” –– The Waterland Blog, 07/16/2021
- “Highline College Will Become A Vaccine-Required Campus Fall 2021” –– The Seattle Medium, 07/28/2021
- “Highline College will become a Vaccine-Required Campus Fall 2021” –– Westside Seattle, 07/28/2021
- “Highline College to require vaccinations beginning fall quarter” –– Federal Way Mirror, 07/29/2021
Coverage where Highline College is a secondary focus:
- “Highline College’s MaST Center Aquarium will reopen on Saturday, July 17” –– The Waterland Blog, 07/07/2021
- “Researchers tackle Dungeness crab population concerns” –– Kiro 7, 07/17/2021
- “Des Moines City Council approves lease of police body-worn cameras for all officers” –– The Waterland Blog, 07/23/2021
- “Seafair is coming to you in Des Moines, Burien and White Center on Saturday” –– Westside Seattle, 07/23/2021
Coverage of Highline current and future students, alumni and employees:
- “ELECTION 2021: Five Seattle mayoral candidates answer questions about gun violence” –– West Seattle Blog, 07/03/2021
- “BHS Hall of Fame announces 10 inductees, looking for more nominations” –– The Northern Light, 07/07/2021
AUGUST
Media mentions:
Coverage where Highline College is primary or significant focus:
- “Highline College to require vaccinations beginning fall quarter” –– Kent Reporter, 07/29/2021
- “Highline College will become vaccine-required campus starting this fall” –– Ilovekent.com, 07/29/21
- “Highline College will become vaccine-required campus starting this fall” –– The B-Town Blog, 07/29/21
- “Most Washington state community colleges will require students to get COVID vaccines this fall” –– 07/31/21
Coverage where Highline College is a secondary focus:
- “Love and death: We don’t have forever, so we better do it now” –– Kent Reporter, 08/07/21
- “Love and death: We don’t have forever, so we better do it now” –– Auburn Reporter, 08/07/21
- “CWU-Des Moines Partners with Highline College to Launch Computer Science Program” –– CWU News, 08/11/21
- “Hundreds of jobs available at businesses at Sea-Tac Airport” –– Kiro 7, 08/16/21
- “Technology and the post-pandemic restructuring of education | Guest Column” –– Covington Reporter, 08/14/21
Coverage of Highline current and future students, alumni and employees:
- “30 Under 35 Class of 2021| Yuritzi Lozano” –– The Wenatchee World, 08/01/21
- “TikTok Becomes Founding Sponsor of Inaugural US Cyber Games, US Cyber Team” –– adweek.com, 08/07/21
- “A thoughtful, data-driven look into the whitest corner of the STEM world” –– William & Mary News, 08/10/21
- “Seattle Central College taps acting president step in for Sheila Edwards Lange” –– Puget Sound Business Journal, 08/19/21
- “Dr. Yoshiko Harden Chosen As Acting President of Seattle Central College” –– The Seattle Medium, 08/20/21
Note: Campus events and athletics also receive coverage but are usually not included in this recap.
Advertisements
JUNE
Federal Way Mirror
Two side-by-side footer ads in the “Congratulations High School Graduates” section of the June 18 edition of the Federal Way Mirror. Ads were on the pages that listed the graduates of our local high schools.
Purpose: General promotion of Highline College to high school graduates in our service area.
YouTube
15 second pre-roll ad: General promotional video ad targeting 18- to 44-year-olds within our nine service area postal codes. Run dates: May 18 – June 25. Purpose: General promotion and promotion of summer quarter start date.
Instagram/Facebook Mini Campaign to Federal Way High School Graduates: Combination of Feed and Stories ads geotargeting Federal Way Memorial Stadium and immediate surrounding area during hours of multiple Commencement ceremonies between June 10 – 13. Purpose: Promotion of Highline College directly to high school graduates and their families who attending Commencement ceremonies.
Instagram/Facebook Feed Ad: Short video ad targeting 17- to 34-year-olds within our nine service area postal codes who indicated highest level of education and high school or some college. Run dates: May 19 – June 25.
Purpose: Promotion of summer quarter start date and the full lineup of online classes and services available to students.
Instagram/Facebook Stories Ad: 15 second interstitial ad targeting 16- to 34-year-olds within our nine service area postal codes. Run dates: May 19 – June 18. Purpose: General promotion and promotion of summer quarter start date.
Instagram Feed Boosted Post: General summer quarter promotion.
Slideshow post promoting summer quarter enrollment. Targeted 17- to 38-year-olds within our nine service area postal codes who indicated highest level of education is high school or some college. Run dates: March 19 – June 18. Purpose: Promotion of summer quarter start date and the full lineup of online classes and services available to students.
Snapchat
10 second interstitial ad: Ad targeting 16- to 30-year-olds within our nine service area postal codes with high school diploma and/or some college. Run dates: May 21 – June 21. Purpose: General promotion and summer quarter enrollment
JULY
Federal Way Mirror
Full page ad in the annual Federal Way Mirror Residents Guide. Published July 16. Purpose: General promotion of Highline College degrees and certificate and celebration of our 60th Anniversary
YouTube
15 second pre-roll ad: General promotional video ad targeting 18- to 44-year-olds within our nine service area postal codes. Run dates: July 16 – Sep. 18. Purpose: General promotion of Highline and awareness of fall quarter start date.
Instagram Feed Boosted Post:
Post promoting our Financial Aid workshops throughout July and August and general Financial Aid options at Highline. Targeted 17- to 38-year-olds within our nine service area postal codes who indicated highest level of education is high school or some college. Run dates: July 20 – Aug. 5.
Instagram Feed Boosted Post:
Post promoting our vaccine incentive/scholarship program to both current and perspective students
Targeted 17- to 38-year-olds within our nine service area postal codes who indicated highest level of education is high school or some college. Run dates: July 20 – July 29.
Instagram/Facebook Ad: Video ad targeting 17- to 34-year-olds within our nine service area postal codes who indicated highest level of education is high school or some college and interest in technology and/or computer science. Run dates: July 23 – Sep. 13. Purpose: Promote our Applied Bachelor’s Degree in Cybersecurity and Forensics
AUGUST
Federal Way Mirror
Half-page ad in annual Education Edition, published August 20. Purpose: Promote Highline’s Running Start Program. Half-page ad in annual Education Edition, published August 20. Purpose: Promote the new Federal Way Higher Education Center, The Hub and it’s opening on September 27.
Half-page ad in annual Washington State Fair Guide, published August 27. Purpose: General promotion of Highline, fall quarter start date and encourage readers to visit the Highline College booth at the Fair Pavillion.
YouTube
15 second pre-roll ad: General promotional video ad targeting 18- to 44-year-olds within our nine service area postal codes. Run dates: July 16 – Sep. 18. Purpose: General promotion of Highline and awareness of fall quarter start date.
Instagram/Facebook
Instagram Feed Boosted Post: Post promoting our Financial Aid workshops throughout July and August and general Financial Aid options at Highline. Targeted 17- to 38-year-olds within our nine service area postal codes who indicated highest level of education is high school or some college. Run dates: July 20 – Aug. 5.
Instagram/Facebook Ad: Video ad targeting 17- to 34-year-olds within our nine service area postal codes who indicated highest level of education is high school or some college and interest in technology and/or computer science. Run dates: July 23 – Sep. 13. Purpose: Promote our Applied Bachelor’s Degree in Cybersecurity and Forensics.
Instagram/Facebook Stories Ad: 15 second interstitial ad targeting 16- to 34-year-olds within our nine service area postal codes. Run dates: August 18 – September 24. Purpose: General promotion of Highline and fall quarter start date.
Snapchat
10 second interstitial ad: Ad targeting 16- to 30-year-olds within our nine service area postal codes with high school diploma and/or some college. Run dates: August 19 – September 24. Purpose: General promotion of Highline and awareness of fall quarter start date.
Outreach
Outreach added Signal Vine as a text option to touch base with prospective students. It’s a new text messaging system to circle back with students on the application process or if they need any additional information about programs.
- Prospective Signal Vine text – 60 students
- Highline School District Seniors event – 65 students
- Highline School District Zoom pathway event – 45 students
- Outreach to Highline School students who indicated interest in HC helping with application process – 67 students
- Outreach to 25 students about enrollment in College 100 course
- Text messages funding campaign for prospective students for CARE Funding – 540 students
- Text messaging campaign for enrolled students from spring who are not enrolled now – 300 student
- Text Message campaign with individual students to help with application process
- Student athlete resource session – 49 students
- In person welcome back to school event Integrity Life Church
Grants
JUNE
Proposals Submitted: none
Proposals Funded: $708,401 total
- SBCTC Supporting College Students Experiencing Homelessness (SSEH) (2-year grant): $196,500
- SBCTC Student Emergency Assistance Grants (SEAG) Program (2-year grant): $302,666
- SBCTC Hospital Employee Education and Training Program (HEET): Nursing Pathway Open Access for Working Students: $209,235
Note: We’ve only included these SBCTC grants because our office played a significant role in developing them for submission. Normally, SBCTC grants are developed and submitted apart from our office.
JULY
Proposal Submitted:
- U.S. Dept. of Education Title III Part A: Strengthening Institutions Program (SIP) (5-year grant): $2,249,407
Proposal Funded:
- USDA NIFA Beginning Farmer and Rancher Development Program (BFRDP) (3-year grant): $735,356
AUGUST
Proposal Submitted:
- SBCTC Mental Health and Counseling Services Pilot Program (2-year grant): $125,000
Report submitted August 31, 2021, by Vice President Josh Gerstman