Area Report for Board of Trustees

Dashboard: January 2019

Media Coverage

Links to the following articles are available in the Highline in the News section.

Coverage where Highline College is primary or significant focus:

• “Extended Hours for Free Income Tax Help at Highline College” — Federal Way Mirror, 1/27/19
• “Extended Hours for Free Income Tax Help at Highline College” — Auburn Reporter, 1/25/19
• “Extended Hours for Free Income Tax Help at Highline College” — Kent Reporter, 1/24/19
• “Dr. Martin Luther King Jr. Holiday Events” — The Seattle Times, 1/18/19 (print only)
• “Highline College MLK Celebration – 7 Talks Over 4 Day” — The Seattle Medium, 1/16/19
• “Free Events to Celebrate Martin Luther King Jr. at Highline College” — Federal Way Mirror, 1/15/19
• “Highline College Will Celebrate Martin Luther King Jr. Jan. 22-25” — Waterland Blog, 1/15/19

Coverage where Highline is a secondary focus or has a significant mention:

• “Des Moines Police Gets New Substation on Pacific Highway” — Waterland Blog, 1/26/19 [Article notes agreement between Highline and Des Moines Police Department for accessing space at the MaST Center on Redondo Beach: “This space will be utilized by both foot and bike patrols during summer months and a space for report writing and briefings. This will also provide high visibility and will help to reduce response times.”]
• “Gov. Inslee Backs Early Learning Program at Highline College” — Federal Way Mirror, 1/11/19 [Article includes this mention of Highline: “Gov. Jay Inslee has proposed $173 million to go toward early childhood education programs in the 2019-20 biennium budget, and on the heels of that proposal, he recently toured the Children’s Home Society of Washington Highline Early Learning Center. During the Jan. 3 tour on the Highline College campus, Inslee said …”]
• “These Are the Least Expensive Community Colleges in Every State” — Reader’s Digest, January 2019 [Highline College is listed as Washington’s least expensive college choice.]
• “A Stronger, Smoother Transition” — Washington Business Magazine, published by AWB (Association of Washington Business), Winter 2019 [Highline is mentioned in this article about the VIE-25 program. Two Highline photos accompany the article, but aren’t identified as such.]

Coverage of Highline students, alumni and employees:

• “Teacher Honored” — Auburn Reporter, 1/29/19 [Article mentions that Highline alum Chris Telford was named outstanding staff member for January by the Auburn School District Board of Directors. The article notes, “He attended Highline College’s goldsmith program and was close to completing it when the program was discontinued. … Telford is a huge believer in CTE programs.”]
• “Program Provides Meaningful Navigation for At-Risk Youth” — Federal Way Mirror, 1/26/19 [Article focuses on youth participating in the Credible Messengers group, including Highline College student Jane Faanu.]
• “Kent’s Entenman to Serve As Vice Chair of State College & Workforce Development Committee” — Kent Reporter, 1/23/19 [State Rep. Debra Entenman is a Highline College alumna: “Entenman started her college career after her own children were old enough to enter college. As a non-traditional student at Highline College in Des Moines and Seattle University, she learned the value of programs accessible to people interested in higher education later in life.”]
• “Sociology Professor Visits SCC to Explore the Legacy of the ‘Real’ Martin Luther King Jr.” — The Spokesman-Review, 1/17/19 [Article focuses on Highline’s own Dr. Darryl Brice, who spoke at Spokane Community College.]

Note: Campus events and athletics also receive coverage, but are usually not included in this recap.

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High School Geofencing Campaign

Geofenceing all 15 high schools is our service area with digital ads was reactivated for January. Campaign delivers display ads to anyone with a web-enabled mobile device and location service on, within the boundaries of each school.
Purpose: General awareness among high school students, increase enrollment among students just graduating from high school.

January Highlight: During the month of January, over 150 students who saw our ad on their phone visited campus, either Building 6, 8, 29 or 99.

NCM Theater ads

We continue to run our updated 15 second on-screen, pre-trailer ad in four area theaters: Auburn 17, Century Federal Way, Kent Station 14, and Southcenter 16.
Purpose: General awareness, increase admissions.

NCM Digital component

We also continue to run multiple web display ads to complement the in-theater ads. The ads appear on mobile and desktop devised of those who have visited the above four theaters with their mobile device’s location service turned on.
Purpose: General awareness, increase admissions.

Events

Off campus

Advanced Leadership Training – 25
Decatur Avid – 100
Lakota Avid – 80

On campus

Highline appreciation workshop – 30
Foster HS College info session – 35
Highline HS Application process – 12
Auburn High School College Fair – 100
Resource Fair Burien Library – 100
Career and College Fair Fife HS – 150

Report submitted by Vice President Josh Gerstman.