Area Report for Board of Trustees

Institutional Advancement furthers an awareness of and appreciation for Highline College by communicating with diverse constituencies, building and strengthening relationships and encouraging participation in and support of college programs and initiatives.

Institutional Advancement Division embraces its role to tell the Highline College Story through a variety of medium, including in person/face to face engagement, online/web/social media, print, and mass media to potential and current students, alumni, prospective and current donors, organizations, and community partners.

Our aim is to recruit more students to Highline College, support students as they persist in their education, celebrate with them as they earn degrees and credentials, engage with them as an active and dynamic alumni community, and share their success stories with the community to build sustainable support, tipped with waves of massive support to accomplish great projects in support of student success and strong community.

IA’s work:

• Engages the community and builds relationships to cultivate future students
• Recruits students
• Supports students as they persist in their education
• Celebrates with them as they earn degrees and credentials
• Engages with them as alumni
• Shares their stories
• Builds sustainable support

Media mentions:

Coverage where Highline College is primary or significant focus:

• “Highline, Green River chosen among top 150 community colleges” –– Kent Reporter, 11/03/21
• “College Students Partner to Advance Mentorship, Equity In STEM” ­­–– The Seattle Medium, 11/03/21
• “Highline, Green River chosen among top 150 community colleges” –– Federal Way Mirror, 11/04/21

Coverage where Highline College is a secondary focus:

• “Sound Transit online Open House for future Link station near Highline College is Wed. night” –– The Waterland Blog, 11/03/21
• “Beating the odds, these 150 community colleges are now eligible for $1 million” –– University Business, 11/03/21
• “High winds, heavy rain damages waterfront along South Sound” –– Komo News, 11/16/21
• “Waves blow out windows & surge into Redondo’s MaST Center during Monday’s storm” –– The Waterland Blog, 11/17/21

Coverage of Highline current and future students, alumni and employees:

• “Seattle Theatre Group Announces Hiring of New Key Roles” –– Broadway World, 11/03/21
• “ASBMB welcomes new members” –– ASBMB Today, 11/08/2021
• “Dr. Jamilyn Penn Chosen as Interim Vice President For Highline College Student Services” –– The Seattle Medium, 11/11/2021
• “Highline College chooses Jamilyn Penn as interim vice president” –– Kent Reporter, 11/12/21
•  “Highline College chooses Jamilyn Penn as interim vice president” –– Federal Way Mirror, 11/12/21
• “Travis Exstrom joins Highline College Board of Trustees” –– The Waterland Blog, 11/16/21
• “Travis Exstrom joins Highline College Board of Trustees” –– The B-Town Blog, 11/16/21

Note: Campus events and athletics also receive coverage but are usually not included in this recap.

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Federal Way Mirror

Quarter-page ad in Nov. 5 Veterans Day edition.

Purpose: Thank you to our military Veterans and promotion of our Veterans Services department.

Des Moines City Currents Magazine

Full-page “advertorial” in the Winter 2022 edition celebrating Highline’s 60th anniversary. This piece is the second of two advertorials created in partnership with Colibri Northwest (the company that published Des Moines City Currents) and was free of charge. This edition was mailed out to all residents of Des Moines on November 22.

Purpose: Build awareness of Highlines 60th anniversary and our contributions to the local community.

Des Moines City Currents Magazine

Full-page ad in Winter 2022 edition. Mailed out to all residents of Des Moines on November 22.

Purpose: Build awareness of Highlines 60th anniversary and our fall quarter start date.

YouTube

15 second pre-roll ad: Promotional video ad targeting 18- to 38-year-olds within our nine service area postal codes.

Run dates: Oct. 14 – Jan. 3. Purpose: General promotion of Highline and awareness of winter quarter start date.

Theater Ads

15 second pre-roll video ad displayed on all screens prior to start of movie. Ad is shown at Century Federal Way 16, AMC Southcenter 16 and Regal Parkway Plaza 12.

Run dates: Oct. 18 – Jun. 26. Purpose: General promotion of Highline and awareness of winter quarter start date. Ad will be updated throughout campaign.

Digital Display Ads

Bundled with theater ad campaign, digital display ads displayed throughout network of popular websites. Ads targeted only to our nine service area postal codes.

Run dates: Oct. 18 – Jun. 26.  Purpose: General promotion of Highline and our new Degree Pathways.

OTT (over-the-top) Streaming Media Services Ad

Bundled with theater ad campaign, 15 second video ad running across multiple streaming services, devices and apps such as Apple TV, Sling TV, Hulu, ESPN, MTV, MSNBC, ESPN, Comedy Central, and many others. Ad targeted only to our nine service area postal codes.

Run dates: Oct. 18 – Jun. 26.  Purpose: General promotion of Highline and awareness of winter quarter start date. Ad will be updated throughout campaign.

WestsideSeattle.com

Display ad with “run-of site” positioning on every page of this popular community news site.

Run dates: Oct. 26 – Jan. 21.  Purpose: General promotion of Highline and our new Degree Pathways.

Instagram/Facebook Stories Ad: 10 second interstitial ad targeting 17- to 34-year-olds within our nine service area postal codes. 

Run dates: November 16 – January 7.  Purpose: General promotion of Highline and winter quarter start date

Instagram/Facebook Feed Ad:

Video ad targeting 17- to 34-year-olds within our nine service area postal codes who indicated highest level of education is high school or some college.

Run dates: November 2 – January 6.  Purpose: General promotion of Highline and winter quarter start date

Snapchat

10 second interstitial ad: Ad targeting 16- to 30-year-olds within our nine service area postal codes with high school diploma and/or some college.

Run dates: November 15 – January 7.  Purpose: General promotion of Highline and awareness of winter quarter start date.

Outreach

Hired a part time Outreach Ambassador with a specific focus in high schools and CBOs to share info about Highline’s Degree Pathways and opportunities at the college.

Student Engagement Activities:

• Highline School College events/presentations
• Highline (2 events) College Con  (HPS)
• Tyee  (HPS)
• Mount Rainier  (HPS)
• Evergreen (HPS)
• Kentlake (Kent)

Grants

Proposal Submitted:

• Dept. of Commerce, College Accredited Courses for Disadvantaged Adults
• $90,000 year 1, $142,500 year 2. Catholic Community Services would be a subcontractor for recruiting and students for a HOST/Human Services degree program. CCS would also place graduates in homeless facilities.

Proposal Funded:

• None

 

Report submitted November 30, 2021, by Vice President Josh Gerstman