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Nov. 12, 2020: Institutional Advancement

Home/Uncategorized/Nov. 12, 2020: Institutional Advancement
2020-11-05T12:50:23+00:00 Print Page

Nov. 12, 2020: Institutional Advancement

Institutional Advancement furthers an awareness of and appreciation for Highline College by communicating with diverse constituencies, building and strengthening relationships and encouraging participation in and support of college programs and initiatives.
Institutional Advancement Division embraces its role to tell the Highline College Story through a variety of medium, including in person/face to face engagement, online/web/social media, print, and mass media to potential and current students, alumni, prospective and current donors, organizations, and community partners (core theme 3, objective 1).
Our aim is to recruit more students to Highline College, support students as they persist in their education, celebrate with them as they earn degrees and credentials, engage with them as an active and dynamic alumni community, and share their success stories with the community to build sustainable support, tipped with waves of massive support to accomplish great projects in support of student success and strong community.

IA’s work:

  • Engages the community and builds relationships to cultivate future students (Core Theme 3)
  • Recruits students (core theme 2, objective 2)
  • Supports students as they persist in their education (core theme 1, objective 1)
  • Celebrates with them as they earn degrees and credentials (core theme 1, objective 3)
  • Engages with them as alumni (core theme 3, objective 2)
  • Shares their stories (Core theme 3, objective 1)
  • Builds sustainable support (core them 4, objective 2)

Dashboard for September and October:

  • Website visits: Sept. 142,396  – Oct. 150,119
  • Media mentions: 13
  • Advertisements:  Sept. 9 – Oct. 5
  • Graphic Design Projects for Campus:  Sept. 24 – Oct. 32
  • Outreach inquiries:  Sept. 35 – Oct. 38
  • Donations:  Sept. $78,675.00 – Oct. $15,104.78
  • Number of gifts:  Sept. 13 – Oct. 52
  • Alumni Gifts: Sept. 3 — Oct. 7
  • SBDC/Startzone (July, Aug., Sept.) Served 127 clients; Clients created 22 full and 11 part-time positions; 4 new businesses started; $2.9m in loans

IA  Monthly Spotlight on Grants Operation

  • The Grants office helped support the submission of six (6) grant proposals and one (1) letter of interest/application to be a pilot program for Summer Running Start. If successful, we would receive approx. $600,000 if fully funded and welcome Running Start students to campus during the summers of 2021 and 2022.
  • The office received notice that two grants were funded during this time for $167,197:
    • King County Office of Equity and Social Justice COVID-19 Response Fund: $18,000 award
    • King County Public Health Food Security Assistance Program: $149,197 award
  • All grants pursued by our office go to fund programs and services that focus on diversity, equity and inclusion by supporting (1) students from groups traditionally underrepresented and/or underserved in postsecondary education or (2) immigrants and refugees who come to Highline for training or assistance (e.g., Welcome Back Center clients).

How the Grants office supports Highline’s mission fulfillment:

The Grants team assists campus colleagues in seeking outside funding to enhance the college’s effectiveness in supporting students’ learning and achievement, which directly speaks to Core Theme 1. For example, this year we secured a 5-year federal grant for $1.3M to fund our TRiO Student Support Services (SSS) program, which serves first-generation, low-income students and supports their persistence, graduation and transfer to a four-year university. Funding began September 1. This is the third time Highline has been awarded a TRiO SSS grant.

Media coverage

Coverage where Highline College is primary or significant focus:

Coverage where Highline College is a secondary focus:

Coverage of Highline current and future students, alumni and employees:

Note: Campus events and athletics also receive coverage but are usually not included in this recap.
*News story was mentioned in a broadcast but does not have its own link on the Kiro 7 website.

Advertisements

September

Running Start Display ads across Google Ads Network

Series of display ads on websites throughout Google Ads Network within nine service area postal codes.

Ads run August 13 – September 13.  Purpose: Promotion of our Running Start program and increase fall enrollment.

Fall Quarter Snapchat Video Ad

10 second interstitial ad targeting 16- to 32-year-olds within nine service area postal codes

Ad ran August 12 – September 12.  Purpose: General promotion of fall quarter and increase fall enrollment.

Fall Quarter Video Ad Snapchat, Extended

10 second interstitial ad targeting 16- to 32 year-olds within nine service area postal codes

Ad ran September 15 – 28.  Purpose: General promotion of fall quarter and increase fall enrollment.

Fall Quarter Instagram Feed/Story Ad

Ad ran August 19– September 3 and targets 17- to 34-year-olds within nine service area postal codes.

Purpose: General promotion of fall quarter and increase fall enrollment.

Fall Quarter Facebook Boosted Post

Post ran August 19– September 14 and targets 17- to 34-year-olds within nine service area postal codes.

Purpose: General promotion of fall quarter and increase fall enrollment.

Fall Quarter Instagram Stories Video Ad

15 second interstitial ad on Instagram Stories to promote fall quarter start and registration.

Ad ran August 20 – September 14 and targeted 17- 34-year-olds within nine service area postal codes.

Purpose: Promotion of our Running Start program and increase fall enrollment.

Fall Quarter Instagram Feed/Stories Video Ad

Ad ran September 14-24 and targeted 17- to 34-year-olds within nine service area postal codes.

Purpose: General promotion of fall quarter and increase fall enrollment.

Fall Quarter Instagram Feed Ad

Ad ran September 14-24 and targeted 17- to 26-year-olds within 6 mile radius of college.

Purpose: General promotion of fall quarter and increase fall enrollment.

Fall Quarter Facebook Feed Video Ad

Ad ran September 14-28 and targeted 17- to 35-year-olds within nine service area postal codes.

Purpose: General promotion of fall quarter and increase fall enrollment.

October

YouTube Ad

15 second pre-poll video ad across YouTube and affiliate network running October 7 – November 30. Ad targeting to our nine service area postal codes.  Purpose: General promotion of winter quarter start date and increase winter enrollment.

Federal Way Mirror

Half-page ad in Oct. 30 edition.   Purpose: General awareness of Highline and how we are here to serve the community during these challenging times, and promotion of winter quarter start date.

NCM Theater ads

Campaign was paused on March 16 due to COVID-19 and theaters being temporarily closed. On Oct. 23, some theaters reopened and ad started running again at Century Federal Way 16, Kent Station 14, and Southcenter 16.  Purpose: General promotion of winter quarter start date and increase winter enrollment.

Winter Quarter Instagram Feed/Story Boosted Post

Post runs October 26 – November 10 and targets 17- to 34-year-olds within our nine service area postal codes.  Purpose: Promotion of winter quarter start date and increase winter enrollment.

Winter Quarter Facebook and Instagram Feed Ad

Ad runs October 28 – November 15 and targets 17- to 34-year-olds within our nine service area postal codes who indicated highest level of education and high school or some college.

Purpose: General awareness of our over 100 degrees and certificates for those looking to change careers; promotion of winter quarter start date and increase winter enrollment.

Outreach

  • Call campaign: Connecting with 500 students to help with enrollment
  • Set up virtual Outreach hubs for schools, parents, and students.
  • Worked with Highline School District in creating a better streamline with the School Counselors around communicating for the upcoming year.
  • Presented to 50 students from Tacoma Community House Program regarding “Why the 2-year option.”
  • Co -developed the curriculum for the first Bridge to College class in Spanish
  • Supported and organized our first virtual New Student Experience Seminar
  • Virtual presentation for Start Zone in Spanish with around 40 attendees, supporting students to get enrolled in ELCAP programs.
  • Highline School districts info session with 25 students.
  • Insight School of Washington College Fall Fair Presentation
  • Life After High School Federal School District College Fair and Presentation: “Taking the 2 year Route”

Alumni

Tanisha sent out the fall alumni newsletter which can be found here Fall 2020 Alumni Newsletter

Foundation

  • Foundation Board held planning retreats in August and a board event in October.
  • Staff worked with campus partners on implementing funds raised through COVID-19 Student Support Fund Campaign, including a drive thru pick up event for ELCAP students, where 184 Key Bank gift cards, more than 300 packets of diapers and diaper wipes, food boxes and information were distributed.

Government Relations

  • Participated in planning of two legislative round tables:
    • 11/2/2020 virtual roundtable with Congressman Adam Smith and representatives of CTCs in the 8th Congressional District
    • 12/3/2020 Business and Higher Education Roundtables in conjunction with the chambers of commerce and ctcs involved in the South Sound Legislative Coalition

Report submitted Nov. 02, 2020 by Vice President Josh Gerstman