Area Report for Board of Trustees

{fusion_separator top=”10″ bottom=”1″ style=”single”/]

Dashboard: August 2019

Media Coverage

Links to the following articles are available in the Highline in the News section.

Coverage where Highline College is primary or significant focus:

• “Federal Way resident among 4 earning top employee honors” — Federal Way Mirror, 07/09/19

Coverage where Highline is a secondary focus or has a significant mention:

• “Get a Bachelor’s at a U.S. Community College” –– U.S. News and World Report, 7/16/19
• “BECU Foundation Awards Scholarships to Kent-area students” –– Kent Reporter, 8/8/19

Coverage of Highline current and future students, alumni and employees:

• “Highline alumna looks to future in bioengineering” –– Federal Way Mirror, 07/05/19 and La Raza del Noroeste, 8/16/19
• “Don’t follow the money, follow the supply chain” –– Soundside Alliance blog, 8/12/19 [contributed blog post written by Director of Excellence Global Trade and Supply Chain Management Sam Kaplan]

Note: Campus events and athletics also receive coverage, but are usually not included in this recap.

Social media highlights

• Highline College’s LinkedIn reached 25,000 followers on Aug. 22
• We had a surprising amount of “organic reach” (unpaid views) on a July 29 Facebook post, which informed students of a Wilderness Biology course we offer during the summer, and photos of the class’s recent hikes. The post reached 3,400 Facebook users, about as much reach as a boosted, or paid, post usually does.
• On Twitter, the College Success Foundation mentioned Highline College in a post that described a summer orientation their scholars, who are recent high school graduates, recently attended at Highline College. The College Success Foundation Twitter account has 17,000+ followers and its post earned high engagement.

Advertisements

Bus Advertising
We continue to run a number of both external and inside display ads on King County Metro buses. The campaign was to officially end July 28 but the ads stayed up in August at no additional cost.
Purpose: General awareness, increase admissions.

NCM Theater ads
We now run our 15 second on-screen, pre-trailer ad in five area theaters: Auburn 17, Century Federal Way, Kent Station 14, Southcenter 16 and Gateway 8. The campaign runs through July of 2020.
Purpose: General awareness, increase admissions.

NCM Digital component
We also continue to run multiple web display ads to complement the in-theater ads. The ads appear on mobile and desktop devised of those who have visited the above four theaters with their mobile device’s location service turned on. This campaign also runs through July of 2020.
Purpose: General awareness, increase admissions.

Snapchat
10 second interstitial ad targeting only those using Snapchat in our surrounding area codes. Campaign ran August 8–22.
Purpose: Promotion of fall quarter start date and general awareness.

Instagram/Facebook Stories
15 second interstitial ad targeting only those using Instagram/Facebook Stories in our surrounding area codes. Campaign ran August 20–September 2.
Purpose: General awareness, increase admissions.

Federal Way Mirror
Half-page ad in annual Back to School Edition, published August 16.
Purpose: General awareness, and promotion of Running Start program.

Des Moines City Currents
Half-page ad in fall edition (mailed August 16)
Purpose: General awareness of our programs available to pre-college students.

La Raza Spanish Language Newspaper
Half-page ad in August 16, quarterly education edition, Progresa.
Ad placement also included half-page student profile of Abigail Colmenares.
Purpose: General awareness, increase admissions.

Events

No events

Other News
Outreach participated in the Gear Up Partnership July 11 & 25. They were also part of the Summer Bridge program with students from Highline Public Schools. From this program, 12 Students graduated with their GEDs and 4 students are now enrolled as college students.

Report submitted by Vice President Josh Gerstman on Aug. 29, 2019.