Area Report for Board of Trustees

Dashboard: June 2019

Media coverage

Links to the following articles are available in the Highline in the News section.

Coverage where Highline College is primary of or significant focus:

• “Renton Educator Honored by Alma Mater” — Renton Reporter, 06/09/19 [Note: story also ran on the front page of the print edition]

Coverage where Highline is a secondary focus or has a significant mention:

• “Federal Way Chamber’s Annual Summit Set for June 28” — Federal Way Mirror, 06/21/19 [Article mentions that Highline’s SBDC will offer a session at the summit.]
• “Khmer Community Sees Growth in Graduating Students Since 2017” — International Examiner, 06/05/19 [Article reports on Cambodian American Community Council of Washington’s graduation ceremony for Khmer (Cambodian) youth and adults, held at Highline College.]
• “Families Gather at Homeless Outreach Event Where Helping Hands Are Meant for Them” — The Seattle Times, 06/01/19 [Article reports on United Way of King County’s Family Resource Exchange event, held at Highline College.]

Coverage of Highline current and future students, alumni and employees:

• “Running a Cyber Defense Competition in AWS” — AWS blog, 06/26/19 [Highline employee Kurt Giessel wrote this article about the Pacific Rim Collegiate Cyber Defense Competition (PRCCDC), hosted by Highline.]
• “Thomas Jefferson Basketball to Host Fourth-Annual Kids Summer Camp” — Federal Way Mirror, 06/26/19 [Article mentions Highline alumnus Mo Anderson will help coach.]
• “Building Stability and Synchronicity” — The Advocate, 06/07/19 [Former Highline VP Lisa Skari looks back on her first year as president of Mt. Hood.]
• “Highline Student Finds Her Voice” — Federal Way Mirror, 06/07/19 [FWM editor requested article on student Chalisa Thompson, which had been written by Highline employee Raechel Dawson for the college’s Student Profiles feature.]

Note: Campus events and athletics also receive coverage, but are usually not included in this recap.

Advertisements

Bus Advertising
We continue to run a number of both external and inside display ads on King County Metro buses. The campaign runs through July 28.
Purpose: General awareness, increase admissions.

NCM Theater ads
We continue to run our 15 second on-screen, pre-trailer ad in four area theaters: Auburn 17, Century Federal Way, Kent Station 14, and Southcenter 16. Current campaign ends July 11.
Purpose: General awareness, increase admissions.

NCM Digital component
We also continue to run multiple web display ads to complement the in-theater ads. The ads appear on mobile and desktop devised of those who have visited the above four theaters with their mobile device’s location service turned on. Current campaign ends July 11.
Purpose: General awareness, increase admissions.

In-School Posters
We continued to display large (3’x4’) posters in 13 high schools in our service area. The posters are placed in high-traffic areas and promote the degree and certificate options available at Highline. The campaign ended June 31.
Purpose: General awareness among high school students, increase enrollment among students about to graduating from high school.

Instagram/Facebook Stories
10 second interstitial ad targeting only those using Instagram/Facebook Stories in our surrounding area codes. Campaign ran June 7–14.
Purpose: General awareness, increase admissions.

Federal Way Mirror, “Explore Federal Way” supplement
Half-page ad in annual Federal Way residents/newcomers guide. Published June 7.
Purpose: General awareness, increase admissions.

Federal Way Mirror special “Congratulations High School Grads” section
Two companion banner ads in annual listing of high school graduates. Published June 14.
Purpose: General awareness, increase admissions.

Events

On Campus
Decatur and Auburn HS – 20
Sacajawea Middle School – 20
McKnight Middle School -15
Highline and Foster HS – 28
Tyee and Mt Rainier HS – 25
Federal Way HS – 18
Todd Beamer and Thomas Jefferson – 25

Report submitted by Vice President Josh Gerstman on Jul. 09, 2019.

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