Area Report for the Board of Trustees

Dashboard: May 2019

Media coverage

Links to the following articles are available in the Highline in the News section.

Coverage where Highline College is primary or significant focus:

• “Angela Sheffey-Bogan Named Distinguished Alumna By Highline College” — The Seattle Medium, 05/31/19
• “Goats, Greenhouses, Gardening at Free Summit” — Federal Way Mirror, 05/28/19
• “Goats, Greenhouses, Gardening at Free Summit” — Auburn Reporter, 05/20/19
• “Goats, Greenhouses, Gardening at Free Summit” — Kent Reporter, 05/20/19
• “Registration Open for Summit for Young Women of Color” — Auburn Reporter, 05/01/19
• “Registration Open for Summit for Young Women of Color” — Kent Reporter, 05/01/19
• “Highline College Pres Speaks at Southside Chamber’s ‘State of Schools’” — Waterland Blog, 05/01/19

Coverage where Highline is a secondary focus or has a significant mention:

• “Community Calendar: Gardening” — The Seattle Times, 05/29/19 [Article includes information on Highline’s South King County Urban Agriculture Food Summit.]
• “Local Colleges, Universities Declare Affordable Housing Week, May 13–17” — Auburn Reporter, 05/08/19
• “Local Colleges, Universities Declare Affordable Housing Week, May 13–17” — Kent Reporter, 05/08/19
• “Federal Way Mayor Talks Homelessness, Downtown Development” — Federal Way Mirror, 05/01/19 [Article includes information about the Highline-UWT joint higher education campus in Federal Way, The Hub.]

Coverage of Highline current and future students, alumni and employees:

• “He Told Her She Was a Loser. Now, This Fife High Senior Is a Presidential Scholar” — The News Tribune (Tacoma), 05/28/19 [Article features student Christina Masnyy: “In June, she will receive her high school diploma and associate degree through Highline College’s Running Start program. She has a 3.98 combined college and high school GPA.”]
• “CSU Announces Hiring of HSU’s First African-American President” — North Coast Journal, 05/22/19 [Article features Highline alumnus Thomas R Jackson Jr. (class of 1982), who previously served as president of Black Hills State University in South Dakota. He is a first-generation college student, hails from Seattle and earned his doctorate.]
• “Federal Way School Board Appoints New Member” — Federal Way Mirror, 05/16/19 [Article features Highline faculty member Dr. Jennifer Jones.]
• “Noctiluca Blooms Turn Parts of Puget Sound Bright Orange” — KIRO 7 News, 05/15/19 [Highline faculty member and MaST Center manager Rus Higley was part of the broadcast as an expert in the field.]
• “2 Vie for Open Seat on Federal Way Public Schools Board” — Federal Way Mirror, 05/10/19 [Article features Highline faculty member Dr. Jennifer Jones and includes quotes from Dean Alice Madsen.]

Note: Campus events and athletics also receive coverage, but are usually not included in this recap.

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Bus Advertising

We continue to run a number of both external and inside display ads on King County Metro buses. The campaign runs through July 28.

Purpose: General awareness, increase admissions.

High School Geofencing Campaign

We continued our geofencing campaign of all 15 high schools in our service area with digital ads. Campaign delivers display ads to anyone with a web-enabled mobile device and location service on, within the boundaries of each school. The campaign ended May 31, 2019.

Purpose: General awareness among high school students, increase enrollment among students about to graduating from high school.

NCM Theater ads

We continue to run our 15 second on-screen, pre-trailer ad in four area theaters: Auburn 17, Century Federal Way, Kent Station 14, and Southcenter 16. Campaign ends June 30.

Purpose: General awareness, increase admissions.

NCM Digital component

We also continue to run multiple web display ads to complement the in-theater ads. The ads appear on mobile and desktop devised of those who have visited the above four theaters with their mobile device’s location service turned on. Campaign ends June 30.

Purpose: General awareness, increase admissions. 

In-School Posters

We continued to display large (3’x4’) posters in 13 high schools in our service area. The posters are placed in high-traffic areas and promote the degree and certificate options available at Highline. The campaign runs through June 31.

Purpose: General awareness among high school students, increase enrollment among students about to graduating from high school.

Burien Magazine

Half-page ad in the summer edition (mailed May 24) edition.

Purpose: General awareness, increase admissions.

Events

Off Campus

Tyee High School Signing Day – 40

Highline Senior Signing Day – 18

Auburn High School Senior Signing Day – 12

Pacific Middle School Highline Lesson 2 – 450

Comunidades Mexicanas College Fair at Mexican Consulate – 100

Todd Beamer High School Next Steps – 5

On Campus

AVID FCMS Campus – 60

Big Picture Middle School Campus – 50

Ptarmigan Ridge Elementary School (1) – 150

Ptarmigan Elementary School Visit (2) – 120

Shorewood High School – 50

Sacajawea Middle School – 100

Pacific MS Highline Lesson (3) – 45

Showalter Middle School Avid – 60

Other News

Angela Sheffey-Bogan was selected as this year’s Distinguished Alumna. She graduated from Highline in 1991 and is the Principal at Sartori Elementary School in Renton School District.

SBDC and Center of Excellence co-hosted an Exports for Success Workshop with the Federal Way Chamber of Commerce on May 29th.

Report submitted June 05, 2019, by Vice President Josh Gerstman