Area Report for Board of Trustees

Institutional Advancement furthers an awareness of and appreciation for Highline College by communicating with diverse constituencies, building and strengthening relationships and encouraging participation in and support of college programs and initiatives.

Institutional Advancement Division embraces its role to tell the Highline College Story through a variety of medium, including in person/face to face engagement, online/web/social media, print, and mass media to potential and current students, alumni, prospective and current donors, organizations, and community partners (core theme 3, objective 1).

Our aim is to recruit more students to Highline College, support students as they persist in their education, celebrate with them as they earn degrees and credentials, engage with them as an active and dynamic alumni community, and share their success stories with the community to build sustainable support, tipped with waves of massive support to accomplish great projects in support of student success and strong community.

IA’s work:

• Engages the community and builds relationships to cultivate future students (Core Theme 3)
• Recruits students (core theme 2, objective 2)
• Supports students as they persist in their education (core theme 1, objective 1)
• Celebrates with them as they earn degrees and credentials (core theme 1, objective 3)
• Engages with them as alumni (core theme 3, objective 2)
• Shares their stories (Core theme 3, objective 1)
• Builds sustainable support (core them 4, objective 2)

January dashboard:

• Website visits:   140,804
• Media mentions:  5
• Advertisements:  3
• Graphic Design Projects for Campus:  17
• Donations:  $44,562.56
• Number of gifts:  55
• Alumni Gifts: 10

Media coverage

Coverage where Highline College is a secondary focus:

• “Wild weather with 70mph winds whips Seattle and Western Washington, with road closures and power outages” –– The Seattle Times, 01/13/2021

• “COVID-19 updates: First WA mass vaccination site opens in Sequim” –– MyNorthwest, 01/17/2021

• “Here are some ways to celebrate Dr. Martin Luther King, Jr. Day” –– The B-Town Blog, 07/17/2021

Coverage of Highline current and future students, alumni and employees:

• “Obit: Sherry Hamlin” –– Hermiston Herald, 01/11/2021
• “Obituary: James (Tom) Thomas Davey” –– Vail Daily, 01/12/2021

  Note: Campus events and athletics also receive coverage but are usually not included in this recap. 

*News posts and press releases has slowed due to the team’s heavy involvement in student communications for ctcLink and making sure students get the information they need this month and next, when we go live. 

Advertisements

Advertising 

(Note: All digital advertising paused for January do to ctcLink transition and purchasing hold)

ctcLink Postcard to All Current Students

9″x 6″ postcard mailed out to over 12,000 students promoting the college’s transition to ctcLink and the benefits of the new system.

Purpose: Promotion and awareness of our new student self-services portal to all current Highline College students.

NCM Theater Ads

No new update from December report: Campaign was paused on March 16, 2020 due to COVID-19 and theaters being temporarily closed. On Oct. 23, 2020 some theaters reopened and the ad started running again at Century Federal Way 16, Kent Station 14, and Southcenter 16. On Nov. 15, 2020 theaters in King County closed again and the ads are once again temporarily paused.

Purpose: General promotion of winter quarter start date and increase winter enrollment.

Outreach

Grants

Proposals Submitted: none

Proposals Funded: $120,000

College Spark Washington Outcomes Acceleration Fund: Highline College and Highline Public Schools partnered on a $135,000 proposal to fund our joint ELL to College Pipeline Project. Highline College’s portion will be approximately $120,000.

Report submitted by Vice President Josh Gerstman on February 02, 2021.