The Institutional Advancement division is made up of the following groups: Communications and Marketing (CM), Outreach and Recruitment (OR), Grants and Government Relations (GGR), Foundation and Alumni Relations (FAR). IA is involved in many different areas on and off Highline’s campus, ranging from promoting our College at local high schools, assisting with writing grants for key programs and raising money for student support and special projects, or skillfully crafting advertisements to placement on or in wide array of medium such as busses, billboards and movie theaters. Institutional Advancement is there to do just that: advance our institution. Our 2022-2023 reports to the board will focus on our goals and objectives identified in Institutional Effectiveness Reports (IE). The SBDC/Startzone and COE for Global Trade and Supply Chain Management also report through IA and updates on these programs and their goals will be shared periodically.

Core Theme 1: ACCESS, Reduce Barriers and close equity gaps to access for all community members

• Members of Outreach/Recruitment and Communications/Marketing have been participating in the Customer Relations Management (CRM) committee to select the CRM platform to be used for prospective student engagement, recruitment and enrollment.
• Web Development team has made progress on Website SMARTIE Goal focused on improving the college’s top-level site (highline.edu) and three most commonly visited subdomains: admissions.highline.edu, registration.highline.edu and financialaid.highline.edu to provide clearer direction and information for prospective and current students.

Core Theme 2: STUDENT LEARNING, Increase educational success, collaborate to improve

• Since the beginning of fall quarter, HC Foundation has provided students $136,417 in annual scholarships, $80,595 in emergency tuition scholarships and $43,000 in Emergency Funds, totaling $259,772 in direct student support.

Core Theme 3: COMMUNITY PARTNERSHIPS, Create a more inclusive working environment and a more valued , visible relationship with communities we serve

• The Government Relations (GRT) team has collaborated with peer colleges and confirmed Wednesday, February 1 at 6 pm for the Legislative Reception in Olympia. GRT helped host a visit by the Federal State Department and Washington State officials in collaboration with Linda Faaren, ELCAP/WBC to learn about programs and resources for immigrants and refugees. GRT has participated in a series of meetings exploring potential uses of former Weyerhaeuser HQ in Federal Way. Federal Way Diversity Task Force and Soundside Alliance meetings focused on creating stronger ties with Greater Seattle Partnership and Soundside members.
• At the end of December, the Foundation team sent out both an annual appeal letter as well as a newsletter for our retired staff and faculty community. The retiree and friends newsletter, Highline Legends, is a new publication and is planned to be published quarterly. The newsletter serves as a way to engage with our retired employees and keep them updated on the wonderful work happening on campus.
• The annual appeal letter went out to those that have generously donated to the Highline Foundation in the past and as of this report, donations from the mailing have exceeded $10,000 and the Foundation has received approximately $540,000 in donations and grants since July 1, 2022.

Division Honors and Achievements

IA welcomes Sharon Vail, new Director of Philanthropy to the Foundation team and Rachel Hartshorn, new Communications Consultant, to the Communications and Marketing team. The SBDC/StartZone welcomes back Phon Sivongxay as a SBDC Advisor and StartZone Program Manager.

Report submitted on Jan, 5, 2023 by Vice President of Institutional Advancement, Josh Gerstman